11 January 2008
Paris Hilton unfit for Prosecco ads?
Aneezshaikh:
‘Paris Hilton is not a good role model. She is just sensationalism, which is not good for any prestigious brand’. Ok, ok don’t stone me, these are not my words. These are the views held by one Mr Fulvio Brunetta, who happens to be the president of the wine growers association of Treviso, the northern Italian city in the Veneto region where the famous Prosecco wine is made.
Ever since Paris started gracing the ads of Rich Prosecco, an Austrian manufacturer of the Prosecco wine, Mr Brunetta is on a venom-spitting spree. He feels that associating Paris Hilton with Prosecco is not a good decision and it will harm the goodwill of the prestigious brand.
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